The motorola razr might come as a 1500 collapsible smartphone

Motorola has revived the Razr name a number of times over the years, however the once-mighty complete has didn't regain the heights of its period of time as AN ultra-slim flip phone. however what higher time for the phone maker’s parent Lenovo to bring back the complete in earnest because the mobile world is preparation itself for a wave of collapsable smartphones?

Nostalgia’s a small amount of a variety in shopper natural philosophy. Take the recent returns of Nokia (good), BlackBerry (okay) and Palm (yikes). Slapping a well-known complete on a brand new product could be a way to prominence, however not essentially success. What ultimately might hinder Razr’s reported come back, however, is price.

All of this stems from a brand new Wall Street Journal report noting Lenovo’s conceive to revive the Razr as a collapsable smartphone. the worth purpose puts the French telephone north of even Apple and Samsung’s flagships, at $1,500. Of course, there isn’t very an identical worth purpose for the rising foldables class nonetheless.

The Royole FlexPai starts at around $1,300 — not low cost, particularly for a product from a relative unknown. And Samsung, following on the list to embrace the collapsable, has ne'er been afraid to hit a premium worth purpose. Ultimately, $1,500 may otherwise be customary for these types of merchandise. whether or not or not customers square measure willing to pay that, however, is another question entirely.

The new Razr is seemingly destined for Verizon this year. The carrier (which, because it happens, conjointly owns TechCrunch) has had a long relationship with Motorola. Success, however, goes to devolve on over name recognition alone.